Leading the loft revolution    
            A 1988 relaxation of the live/work building code in San Francisco’s SOMA district motivated Rick Holliday to revolutionize San Francisco’s housing market. Inspired by New York’s loft lifestyles, McKenzie, Rose & Holliday Development converted the Heublein Building, a historic wine distributorship, to The Lofts at 601 4th Street. Despite the pending recession, San Franciscans found the concept irresistible, and we took reservations on all 88 units in one day.        
  Award Winner  
   
 
 
before construction 601 4th interior
more info on 601 4th St.

Completed: 1991
Project value: $25 million
Number of units: 88
Project area: 151,000 square feet
Site area: 42,213 square feet
Average unit size: 1,360 square feet
Average unit price (1991): $285,000
Average unit price (2003 estimated): $660,000
Density per acre: 88 units/acre
Parking: 91 spaces

 

  
 
 
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